The Latest trends for Promotional Products
Tuesday, January 16, 2018
products are still one of the most cost-effective
advertising methods, by adding it to your marketing mix, will have a
positive impact on the ROI you are looking for. We have listed below the
emerging trends for promotional products in an attempt to inspire you for your next campaign. 1. Technology
over 70% of…
Why is Buying Promotional Merchandise So Difficult?!
Thursday, September 03, 2015
There is a common stance with promotional merchandise, that you must pick an item from a catalogue and print your logo on it. However, even when trying to get quotes for something which appears to be so simple, confusion strikes. What are origination and set-up costs, what is a tool…
Industry Mystery Shopper Findings Commentary
Thursday, August 27, 2015
In the September/October edition of Product Media Magazine, the British Promotional Merchandise Association has released a brief summary of the data relating to the first industry mystery shopping research.Buyers' NeedsAccording to the buyer's needs section, market researchers found out that 72% of buyers had been "...unhappy with product quality", with…
Tailored marketing goods are key to marketing your brand
Thursday, November 13, 2014
Before you start reading this
blog just have a quick look at your desk.
The chances are that you will
find at least one branded pen, a mug with a brand on it and more than likely a
branded mouse mat. more than likely the branding on them will be for another
company. Take a couple of seconds to think about how many times a day you
see these products.
Promotional merchandise winter campaigns
Wednesday, October 29, 2014
An alarming thought I know but we are getting close to Christmas, a very busy period for promotional suppliers, so it is important to start planning the purchase of your promotional items and corporate gifts in plenty of time.
The winter provides lots of opportunities for promotional activity and a well-planned…
Facts on why you should use promotional products
Tuesday, October 14, 2014
More factual information on promotional products that you
might find of interest and confirming that promotional products
are still one of the most effective advertising mediums available
Key facts about the Promotional Products industry
Thursday, October 02, 2014
What is the size of the UK promotional market?
The UK Promotional Market is around £765m. Linked to the recent economic upturn the market which suffered in the 2008/2009 recession, is now showing clear and healthy signs of a resurgence as brands realise the importance of using branded items as part of their integrated marketing campaigns.