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Industry Mystery Shopper Findings Commentary

Thursday, August 27, 2015

In the September/October edition of Product Media Magazine, the British Promotional Merchandise Association has released a brief summary of the data relating to the first industry mystery shopping research.

Buyers' Needs

According to the buyer's needs section, market researchers found out that 72% of buyers had been "...unhappy with product quality", with 45% of buyers returning to a previous supplier. This clearly highlights a lack of trust between supplier and consumer. Therefore, delivering an end product that meets the consumer's expectations is tantamount to success and to keep your customers coming back.

Furthermore, 58% of buyers said "It's hard to find something different". At Corporate Creations, we always strive to produce something unique. We are moving away from the traditional method of searching through a product catalogue, because the customer always ends up buying that same pen that everyone else has.

Putting the creative power back into the client's hands is surely the way forward.

Give us a call on (+44) 01304 80 60 50 or email sales@corporate-creations.co.uk to learn more about what we can do for you.

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