Promotional merchandise winter campaigns
An alarming thought I know but we are getting close to Christmas, a very busy period for promotional suppliers, so it is important to start planning the purchase of your promotional items and corporate gifts in plenty of time.
The winter provides lots of opportunities for promotional activity and a well-planned campaign supported by the right innovative promotional products can really get people excited about your brand.
Coordinating your marketing campaign to generate a feeling of cosiness during the winter associated with your brand can really help to build relationships with your customers. Targeting your marketing giveaways according to the weather change can be really effective. Remember to select a product that is innovative practical and aligned to your brand and target audience. This is an area where Corporate Creations can assist you in selecting the right product for your brand at no extra cost. By giving away merchandise such as cold-weather gear, heat pads, ice scrapers etc… is an ideal opportunity to demonstrate to your customers that you understand their needs.
If relevant to your brand and to your customer base you can also tap into the love of winter sports like skiing, snowboarding or ice skating in your marketing campaigns if you want to associate your company with more of an outdoor, adventurous feel, try to choose a promotional product that is linked to winter sports.
With the Christmas holidays round the corner, an ideal time for brands to run promotional activities as it’s a time when people are more willing to spend. Christmas also provides the perfect excuse to do something nice and make your customers feel special. By offering them a small branded gift to thank them for their custom, will reinforce the connection and consolidate the sense of loyalty.
The festive season also creates the ideal opportunity for you to give your customers promotional products which are fun and frivolous but give some serious thoughts to your target audience when you choose your branded gifts. Give them something that they will love, talk about and find very useful, thereby increasing your visibility to them and their acquaintances. Try to keep away from the sometime too obvious such as Christmas hampers, branded baubles, promotional chocolates, personalised diaries and calendars and find something that will be equally appealing to your customers but will make your business stand out from all the other brands.
If you would like to get ahead of your competitors this winter let us help you find that killer seasonal promotional product and give Corporate Creations a call on 01304 806050.